Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
Some definitions (courtesy of Wiktionary):
status quo — the way things are, as opposed to the way they could be
inertia — The property of a body that resists any change to its uniform motion
cognitive dissonance — a conflict or anxiety resulting from inconsistencies between one’s beliefs and one’s actions or other beliefs
The first two of these can be applied [...]
I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead scoring. Which is a great place to start.
In this case, the company was in the process of streamlining their registration form on one area of [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.