Some definitions (courtesy of Wiktionary): status quo — the way things are, as opposed to the way they could be inertia — The property of a body that resists any change to its uniform motion cognitive dissonance — a conflict or anxiety resulting from inconsistencies between one’s beliefs and one’s actions or other …
Displaying All Posts Tagged as "cognitive-dissonance"
I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead scoring. Which is a great place to start. In this case, the company was in the process of streamlining their …