I’ve officially succumbed to the Blog an Intriguing Title Syndrome (BITS). My payback for that, I suppose, is that I’ve blown the SEO power of my <h2> tags, my <title> tag, and keywords in the URL such that almost certainly no one who would actually be interested in this post …
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Not a week goes by that I don’t see, hear, read, or preach on the topic of measuring marketing results. From equating Marketing ROI to The Holy Grail, to sticking my tongue in my cheek to the point of meanness when it comes to a “simple” process for establishing corporate …