Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
When Connie Bensen posted that she had formalized a relationship with Techrigy to work on their community, I had to take a look! She gave me a demo of their SM2 product today, and it is very cool. SM2 is pretty clearly competing with radian6, in that their tool is geared around measuring and monitoring [...]
Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a Community Manager post that has some great thoughts when it comes to measuring the value of social media. As I put in my last post, [...]
Awareness (the company) has a Measuring ROI Around Web 2.0 webinar this Thursday, May 22, at 2:00 PM EDT. That’s heavy on the buzzwords, but it sounds like it might have some interesting information. And, I found out about it thanks to a mention on Twitter from Connie Bensen, who will be leaving her new [...]
Connie Bensen has a Social Media Measurement post that is worth a read. While the post is focussed on measuring social media specifically, she hits on some areas that, all too often, are overlooked when it comes to developing metrics and then reporting on them over time. The post includes a lot of resources for [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.