Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to back up and make sure [...]
Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect at BJ’s Restaurant in Powell. When it comes to screwing things up, we certainly had our opportunities: Originally, we had planned on meeting at O’Shaughnessy’s Pub down [...]
We had a great Columbus Web Analytics Wednesday last night at The Spaghetti Warehouse, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect. As usual, we held it on a Tuesday, and we went double-rebellious by somewhat inadvertently scheduling it to conflict with eMetrics (which lost us Jonghee and Judy) and with a local pool league (which lost us [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.