Posts Tagged ‘customer data integration’

Type I vs. Type II Errors in Customer Data Management

18th August 2009 by Tim Wilson No Comments

Last week, I ended a post promising a future post on Type I vs. Type II errors when it comes to customer data management. I’ve found myself running into confusion on the distinction, with all customer data errors being treated as the same type, when they are not. Let’s Start with Definitions Wikipedia has a [...]

Your Customer Data Is Dirtier than You Think

22nd August 2008 by Tim Wilson 1 Comment

Wow, has it ever been a while since I got a new post up. Three-part excuse: 1) Vacation that was wayyyy offline, 2) Vacation was proceeded by a crazy week on the road for business, and 3) I’ve been working on a post that’ll turn out to be three separate posts. Stay tuned for that, [...]