Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I’ve had a pretty good run of theoretical posts about the nature of marketing measurement of late, so it seemed like I was due for a more down-in-the-weeds-Excel-efficiency-tactics write-up. This blog isn’t really focussed on all of the myriad ways that Excel can be contorted to represent data effectively, but I’m a big believer in [...]
Put this down as one of my more tactical posts, brought on by a fit of lingering annoyance with the use (and by “use” I mean “grotesque misuse”) of trend indicators on reports and dashboards. The trouble is that trends are a trickier business than they seem at first blush, and, at the same time, [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.