Update: I misstated @johnlovett’s follower count in the initial post. This was a fatigue-driven user error on my end — not bad data coming from either tool employed in this analysis and has been corrected! Picking up on Michele Hinojosa’s quick analysis of tweets from the first day of the …
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I took a run at the #emetrics tweets to see if anything interesting turned up. Rather than jump into Nielsen Buzzmetrics, which was an option, I just took the raw tweets from the event and did some basic slicing and dicing of them. [Update: I’ve uploaded the raw data — …
I attended the eMetrics Marketing Optimization Summit earlier this week in D.C., and this post is my attempt to hash out my highlights from the experience. Of all the conferences I’ve attended (I’m not a major conference attendee, but I’m starting to realize that, by sheer dint of advancing age, …