Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
At least once a week in my role at Resource Interactive, I get asked some flavor of this basic question: “How do I measure the impact of my digital/social media investment?” It’s a fair question, but the answer (or, in some cases, the impetus for the question) is complicated and, often, is related to the [...]
Hubspot released a new ebook a couple of weeks ago, compiled and edited by the Who’s Blogging What folk, with yours truly contributing the Facebook measurement chapter. It’s behind a registration page, but it’s a good 30-page read. Topics covered include: Creating a Facebook Page Examples of Effective Pages Six Ways to Get Found on [...]
Columbus Web Analytics Wednesday was last week — sponsored by Omniture, an Adobe company, and the topic wound up being “Facebook Measurement” (deck at the end of this post). For some reason, Monish Datta cropped up — prominently — in half of the pictures I took while floating around the room. In my never-ending quest [...]
Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online marketing measurement. The conference, which was relatively small (less than 100 attendees) had a top-notch line-up, with presenters and panelists representing senior leadership at first-rate [...]
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web site.” Back in the day, [...]
In my last post, one of the challenges I described was that it was impossible to get a good read on the number of impressions a brand was garnering from their fan page status updates — a status update on a fan page appears in the live feeds of the page’s fan…assuming the fan hasn’t [...]
If you are a marketer, Facebook is important — the number of active users of the site exceeds the population of the United States, and it’s growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as [...]
At the top list of blogs I follow is Jeremiah Owyang’s Web Strategist blog. He posts frequently, with depth, and with insight. However, I was in the midst of a hectic week in Austin when he posted his Analysis of the Zuckerberg Lacy Interview, and, frankly, while the title persisted in a couple of places [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.