I’m starting to think that page overlays are the new page-level clickstream — they’re what well-meaning-but-inexperienced business users see in their minds’ eyes as a quick and clear path to deep insights when, generally, they are not. I’ve had a couple of clients over the last year ask for overlays …
Displaying All Posts Tagged as "google-analytics"
Having recently become a Google Analytics Certified Partner, we got to participate in our first Partner Summit out in Mountainview, California, last week. It was unfortunate that the conference conflicted with Semphonic’s XChange conference (There really aren’t that many digital analytics conferences, are there? Maybe I should publish a proposed schedule …
Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His tweet came on the heels of the latest Beyond Web Analytics podcast (Episode 48), in which hosts Rudi Shumpert …
This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Google Analytics and are trying to wrap your head around Adobe Omniture (Adobiture) Sitecatalyst “events,” read on! This is …
This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Adobe Omniture (Adobiture) Sitecatalyst and are trying to wrap your head around Google Analytics “events,” read on! This is the post for …
[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I recapped and posted the content from Bryan Cristina’s 10-minute presentation and discussion of campaign measurement planning at February’s Columbus …