[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I recapped and posted the content from Bryan Cristina’s 10-minute presentation and discussion of campaign measurement planning at February’s Columbus …
Displaying All Posts Tagged as "google-analytics"
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web …
I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to …
Google Analytics recently had a bit of a hiccup with their data processing, which caused the tool to present inaccurate data for many users’ sites for the period between April 30th and May 5th. Google is reprocessing the data, and they expect to get most of it corrected. But, the …