Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a Community Manager post that has some great thoughts when it comes to measuring the value of social media.
As I put in my last post, quantifying [...]
At the top list of blogs I follow is Jeremiah Owyang’s Web Strategist blog. He posts frequently, with depth, and with insight. However, I was in the midst of a hectic week in Austin when he posted his Analysis of the Zuckerberg Lacy Interview, and, frankly, while the title persisted in a couple of places [...]
Jeremiah Owyang has a post on his Web Strategist blog titled Why Your Social Media Plan should have Success Metrics. Based on the URL of the post, it looks like Owyang initially titled the entry “Why Your Social Media Plan should Indicate What Does Success Look Like.” Admittedly, the original title is a bit clunky. [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.