Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a Community Manager post that has some great thoughts when it comes to measuring the value of social media. As I …
Displaying All Posts Tagged as "jeremiah-owyang"
At the top list of blogs I follow is Jeremiah Owyang’s Web Strategist blog. He posts frequently, with depth, and with insight. However, I was in the midst of a hectic week in Austin when he posted his Analysis of the Zuckerberg Lacy Interview, and, frankly, while the title persisted …
Jeremiah Owyang has a post on his Web Strategist blog titled Why Your Social Media Plan should have Success Metrics. Based on the URL of the post, it looks like Owyang initially titled the entry “Why Your Social Media Plan should Indicate What Does Success Look Like.” Admittedly, the original …