Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead scoring. Which is a great place to start.
In this case, the company was in the process of streamlining their registration form on one area of [...]
One of the areas that I’ve spent a lot of time focusing over the past six months is lead scoring. Specifically, multidimensional lead scoring. I’ve written about it here before, and my white paper is still available on the Bulldog Solutions web site. We shot a 10-minute video white paper a few weeks ago, which [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.