Posts Tagged ‘Malcolm Gladwell’

Four Books That Will Change the Way You Communicate

22nd December 2009 by Tim Wilson 1 Comment

I don’t think I will ever forget the first time that I made a presentation at work. It was just over a decade ago, I was just a few months into my employment at a company where I would work for the next eight years, and I was on the hook to present a new [...]

The Spectrum of Data Sources for Marketers Is Wide (and Overwhelming)

14th December 2009 by Tim Wilson 1 Comment

I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when it comes to using data to drive actions has fundamentally shifted from a challenge of “getting the right data” to “looking at an overwhelming array [...]