Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I’ve had a pretty good run of theoretical posts about the nature of marketing measurement of late, so it seemed like I was due for a more down-in-the-weeds-Excel-efficiency-tactics write-up. This blog isn’t really focussed on all of the myriad ways that Excel can be contorted to represent data effectively, but I’m a big believer in [...]
Anyone who has been working with web analytics for more than a week or two has inevitably asked or been asked to explain why two different numbers that “should” match don’t: Banner ad clickthroughs reported by the ad server don’t match the clickthroughs reported by the web analytics tool Visits reported by one web analytics [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.