[Update: This post is about dynamic named ranges in Excel 2007. I'm seeing a lot of referral traffic to this post searching for Excel 2010. If you're simply looking for where you define or modify named ranges in Excel 2010 (as one commenter indicated in response to an earlier version …
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Anyone who has been working with web analytics for more than a week or two has inevitably asked or been asked to explain why two different numbers that “should” match don’t: Banner ad clickthroughs reported by the ad server don’t match the clickthroughs reported by the web analytics tool Visits …