Posts Tagged ‘objectives’

What is “Analysis?”

5th May 2009 by Tim Wilson 1 Comment

Stephen Few had a recent post, Can Computers Analyze Data?, that started: “Since ‘business analytics’ has come into vogue, like all newly popular technologies, everyone is talking about it but few are defining what it is.” Few’s post was largely a riff off of an article by Merv Adrian on the BeyeNETWORK: Today’s ‘Analytic Applications’ — [...]

Performance Measurement — Starting in the Middle

30th December 2008 by Tim Wilson No Comments

Like a lot of American companies, Nationwide (Nationwide: Car Insurance as well as the various other Nationwide businesses) goes into semi-shutdown mode between Christmas and New Years. I like racking up some serious consecutive days off as much as the next guy…but it’s also awfully enjoyable to head into work for at least a few [...]

Social Media Success Metrics. Or…at Least Objectives.

27th January 2008 by Tim Wilson No Comments

Jeremiah Owyang has a post on his Web Strategist blog titled Why Your Social Media Plan should have Success Metrics. Based on the URL of the post, it looks like Owyang initially titled the entry “Why Your Social Media Plan should Indicate What Does Success Look Like.” Admittedly, the original title is a bit clunky. [...]