Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to laying out a measurement strategy. It’s also a distinction that can seem incredibly academic and incredibly boring. To the unenlightened! Outputs are simply things that [...]
Like a lot of American companies, Nationwide (Nationwide: Car Insurance as well as the various other Nationwide businesses) goes into semi-shutdown mode between Christmas and New Years. I like racking up some serious consecutive days off as much as the next guy…but it’s also awfully enjoyable to head into work for at least a few [...]
I’ve been involved with United Way for the past seven or eight years in Austin and, now, in Columbus. One of the attractions to spending my volunteer energy with United Way is that they are very accountability-focussed. That means that, in their agency funding cycle, they require agencies that are requesting funding to specify measures [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.