Posts Tagged ‘return on influence’

Social Media ROI: Stop the Insanity!

28th July 2008 by Tim Wilson 3 Comments

I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree with me in principle, but don’t really think it’s worth the effort to raise a stink.
Regardless, I’m not quite ready to let it go. And [...]

Death to “Marketing ROI is Return on Influence”…Please!!!

21st March 2008 by Tim Wilson 3 Comments

I realized that my Data Posts from Non-Data Blogs Yahoo! pipe wasn’t working correctly, and when I fixed it, a recent post from Debbie Weil at BlogWrite for CEOs popped up: More on the ROI of Social Media: Return on Influence. Ordinarily, I’m a big fan of Weil’s thoughts, but this one had me wondering [...]