I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to laying out a measurement strategy. It’s also a distinction that can seem incredibly academic and incredibly boring. To the unenlightened! …
Displaying All Posts Tagged as "roi"
Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a Community Manager post that has some great thoughts when it comes to measuring the value of social media. As I …
I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree with me in principle, but don’t really think it’s worth the effort to raise a stink. Regardless, I’m not quite …
Not a week goes by that I don’t see, hear, read, or preach on the topic of measuring marketing results. From equating Marketing ROI to The Holy Grail, to sticking my tongue in my cheek to the point of meanness when it comes to a “simple” process for establishing corporate …
Awareness (the company) has a Measuring ROI Around Web 2.0 webinar this Thursday, May 22, at 2:00 PM EDT. That’s heavy on the buzzwords, but it sounds like it might have some interesting information. And, I found out about it thanks to a mention on Twitter from Connie Bensen, who …
I realized that my Data Posts from Non-Data Blogs Yahoo! pipe wasn’t working correctly, and when I fixed it, a recent post from Debbie Weil at BlogWrite for CEOs popped up: More on the ROI of Social Media: Return on Influence. Ordinarily, I’m a big fan of Weil’s thoughts, but …