The topic of “Marketing ROI” has crossed my inbox and feed reeder on several different fronts over the past few weeks. I don’t know if the subject actually has peaks and valleys, or if it’s just that my biorhythms periodically hit a point where the subject seems to bubble up …
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I’ll admit right up front that this is the least value-add post on this blog to date. Part of me sincerely hopes that it holds that distinction indefinitely. But, I know me better than that, so no promises. We all have them. Those moments where someone says something — in …
I’ve been involved with United Way for the past seven or eight years in Austin and, now, in Columbus. One of the attractions to spending my volunteer energy with United Way is that they are very accountability-focussed. That means that, in their agency funding cycle, they require agencies that are …