I got into a discussion of sampling in Google Analytics with SEO expert and Web PieRat Jill Kocher earlier this year, which led to some profile/filter noodling that seemed worth sharing. Specifically, Jill and I were discussing how, in the world of search engine optimization — where the long tail can be …
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Last week’s Columbus Web Analytics Wednesday had something of an odd vibe, but it was also one of the most tactically informative ones that we’ve had to date! The crowd was smaller than usual — 18 attendees — due to a confluence of factors ranging from the influenza virus (not …
Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, on what tools are being used, on how the site being analyzed is built, on the company’s requirements/expectations for analytics, …