Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a Community Manager post that has some great thoughts when it comes to measuring the value of social media.
As I put in my last post, quantifying [...]
I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree with me in principle, but don’t really think it’s worth the effort to raise a stink.
Regardless, I’m not quite ready to let it go. And [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.