Gilligan on Data by Tim Wilson

If you are a marketer, Facebook is important — the number of active users of the site exceeds the population of the United States, and it’s growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as [...]

It hardly seems like it’s been a month since the last Web Analytics Wednesday in Columbus! Maybe that’s because it hasn’t been, but it’s that time again anyway! Come share food and drink with a group of above-average people who are interested in and working with web analytics. A good time will be had by [...]

Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect at BJ’s Restaurant in Powell.   When it comes to screwing things up, we certainly had our opportunities: Originally, we had planned on meeting at O’Shaughnessy’s Pub down [...]

We had a great Columbus Web Analytics Wednesday last night at The Spaghetti Warehouse, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect. As usual, we held it on a Tuesday, and we went double-rebellious by somewhat inadvertently scheduling it to conflict with eMetrics (which lost us Jonghee and Judy) and with a local pool league (which lost us [...]

Stéphane Hamel, it seems, is a bit peeved with Eric Peterson. These are two pretty big names in web analytics — Eric as one of the fathers of web analytics, and Stéphane as both a thought leader in the space as well as the creator of one of the most practical, useful web analytics supplemental [...]