Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
The topic of “Marketing ROI” has crossed my inbox and feed reeder on several different fronts over the past few weeks. I don’t know if the subject actually has peaks and valleys, or if it’s just that my biorhythms periodically hit a point where the subject seems to bubble up in my consciousness.
The good news [...]
I’ve been a fairly avid follower and contributor to the webanalytics Yahoo! group for several years now. It’s a Yahoo! group that is almost 4,500 members strong and includes active participation by many of the top minds in the web analytics industry. I actually follow the group via e-mail, which seems awfully old school. As [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.