Thoughts, musings, and, hopefully, not too many redundancies on the world of business data. If you missed the irony in the previous sentence, you may struggle with my writing style.
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web site.” Back in the day, [...]
I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to back up and make sure [...]
Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, on what tools are being used, on how the site being analyzed is built, on the company’s requirements/expectations for analytics, on the skillset of the [...]
Last night was the monthly Columbus Web Analytics Wednesday at Barley’s Smokehouse and Brewpub, and we were fortunate to have Webtrends sponsor for the second time this year! This time, we managed to get it scheduled in a way that lined up with Noé Garcia’s travel plans, so he wore the dual crown of “Traveled Farthest [...]
It turns out, as I’ve been looking at my records (read: old blog posts), that this month’s Columbus Web Analytics Wednesday marked our one year anniversary, which means it was our 13th WAW. As we were discussing it last night, we thought next month was the one-year mark, but, in a post from last May, [...]
We’re a week later than maybe would’ve been ideal, but our sponsors are coming all the way from Portland, Oregon, and I expect it to be worth the wait! WebTrends will be sponsoring the event, and Noé Garcia (Strategic Account Executive) and John Defoe (VP of Solution Services) will be attending in person. John will [...]
Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect at BJ’s Restaurant in Powell.
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When it comes to screwing things up, we certainly had our opportunities:
Originally, we had planned on meeting at O’Shaughnessy’s Pub down in the Arena [...]
We had a great Columbus Web Analytics Wednesday last night at The Spaghetti Warehouse, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect. As usual, we held it on a Tuesday, and we went double-rebellious by somewhat inadvertently scheduling it to conflict with eMetrics (which lost us Jonghee and Judy) and with a local pool league (which lost us [...]
Three things I know: 1) My wife got the raw end of the deal when she married me, 2) I blog because it keeps my e-mails shorter, and 3) If you have the urge to talk about data usage in business, I'll do so until long after that desire has passed (for you). If you want to know more, check out my About Gilligan on Data page.