I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead scoring. Which is a great place to start. In this case, the company was in the process of streamlining their …
Displaying All Posts Published in June 2008
Not a week goes by that I don’t see, hear, read, or preach on the topic of measuring marketing results. From equating Marketing ROI to The Holy Grail, to sticking my tongue in my cheek to the point of meanness when it comes to a “simple” process for establishing corporate …
I’ve glanced through various folks’ copies of Stephen Few’s Information Dashboard Design: The Effective Visual Communication of Data on several occasions over the past few years. And, it was a heavy influence on the work that an ad hoc team in the BI department at National Instruments undertook a couple …
Tonight (Tuesday) was our fourth Web Analytics (Wednesday) in Columbus. We switched venues this month, and it looks like it’s going to stick — settling in at The Spaghetti Warehouse. Bryan Cristina’s concern was warranted — I don’t know that I’ve ever been to a restaurant that has beer on …
I’ve been a Twitter user since last fall. My usage has been pretty sporadic, but I seem to have a decent system for keeping one eye cocked without letting it eat into my overall productivity. It’s been a good source for interesting information — some work-related, some not. I’ve been …
In Part I, I took a run at assessing a couple of the most popular baseball statics to see how they measured up as well-formed performance metrics. The other thought that has been running through my mind as I’ve been scoring my son’s baseball games has to do with data …