Columbus Web Analytics Wednesday: March 18, 2009

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We’re a week later than maybe would’ve been ideal, but our sponsors are coming all the way from Portland, Oregon, and I expect it to be worth the wait! WebTrends will be sponsoring the event, and Noé Garcia (Strategic Account Executive) and John Defoe (VP of Solution Services) will be attending in person. John will be presenting and facilitating the topic for the evening: “Web analytics data beyond the web analytics platform.” This is a hot topic in a lot circles and includes, in my mind:

  • Integrating user-level web behavior into a CRM system to provide Sales with greater insight into the interests of specific prospects and customers (this is standard Eloqua functionality…but don’t read that as me thinking Eloqua offers a remotely robust web analytics solution)
  • Using user-level web behavior to score leads (in conjunction with non-web analytics data) to improve the lead qualification and lead nurturing process
  • Closing the loop and using web analytics insights to dynamically drive relevant web content — something that lots of people talk and wave their hands about…but that is extremely hard to actually build in a way that really works

I’m sure there are other aspects of this topic. I, for one, am looking forward to hearing John’s thoughts on the subject.

As to the details:

When: Wednesday, March 18th at 6:30 PM
Where: Barley’s Smokehouse and Brewpub (1130 Dublin Road, Columbus, OH)
I’m looking forward to the new venue. We continue to struggle to find a place that has a suitably decent food and drink menu, is suitably centrally located, and is  suitably non-noisy for us to be able to handle a presentation and discussion. Dave Culbertson, one of the co-organizers of the event, suggested Barley’s, and two other organizers responded enthusiastically (with the e-mail equivalent of a V8-style self-applied palm to the forehead), so I’m optimistic.
I’m hoping we have a good turnout!

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