We had a fantastic Web Analytics Wednesday last week in Columbus, sponsored by (Adobe) Omniture, with just under 50 attendees! Darren “DJ” Johnson was the presenter, and he spoke about web site optimization (kicking off with a riff of how “optimization” is an over-used word!). I, unfortunately, forgot my “good” camera, …
Displaying All Posts Published in March 2010
Stephen Few wrote a brilliant (and rather scathing) post recently: Big BI is Stuck: Illustrated by SAP BusinessObjects Explorer. In the post, he extensively quotes marketingspeak from various SAP executives and then picks apart their claims. He follows that part of the post with excerpts from a review of their …
I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire to do so shines an interesting light on the way that social media has blurred the concept of a “web …