Columbus Web Analytics Wednesday was sponsored by Resource Interactive last week, and it was, as usual, a fun and engaging event: We tried a new venue — the Winking Lizard on Bethel Road — and were pretty pleased with the accommodations (private room, private bar, very reasonable prices), so I …
Displaying All Posts Published in September 2010
A couple of weeks ago, I had a conversation with the newest member of the analytics team at Resource Interactive, Matt Coen. I shared with him my “Measuring digital marketing is like measuring the Mississippi River” analogy, and he, in turn, shared with me his department store analogy. I’m a …
Working in measurement and analytics at a digital marketing agency, I find myself working with a seemingly (at times) countless number of of technology platforms – most of them are measurement platforms (web analytics, social media analytics, online listening), but many of them are operational systems that, by their nature, …