Many companies rely on some form of media mix modeling (or “marketing mix modeling”) to determine the optimal mix of their advertising spend. With the growth of “digital” media and the explosion of social media, these models are starting to break down. That puts many marketing executives in a tough …
Displaying All Posts Published in October 2010
In my last post, I grabbed tweets with the “#emetrics” hashtag and did some analysis on them. One of the comments on that post asked what social tools I use for analysis — paid and free. Getting a bit more focussed than that, I thought it might be interesting to …
I took a run at the #emetrics tweets to see if anything interesting turned up. Rather than jump into Nielsen Buzzmetrics, which was an option, I just took the raw tweets from the event and did some basic slicing and dicing of them. [Update: I’ve uploaded the raw data — …
I attended the eMetrics Marketing Optimization Summit earlier this week in D.C., and this post is my attempt to hash out my highlights from the experience. Of all the conferences I’ve attended (I’m not a major conference attendee, but I’m starting to realize that, by sheer dint of advancing age, …