We tried a new format at last week’s Columbus Web Analytics Wednesday, in that we had three completely unrelated presentations, and we kept the entire presentation period to right at a half hour. Mathematically, that gave us 10 minutes per presentation, and we split the time between formal presenting and …
Displaying All Posts Published in February 2011
Why Do We Want Benchmarks in the First Place? As Garrison Keillor says every week, in Lake Wobegon, “all the kids are above average.” If we can simply be “above average,” then we know we’re pulling away from mediocrity. And that’s what we want with benchmarks — we want to …
[Updated on 2/17/2011 — added the last section with additional information about Twitalyzer’s Community measurement and a little additional nod to TweetReach.] A pretty intriguing post from Michael Healy came across the Twitterverse yesterday: #Measuring in 2010 — Analyzing the #measure Data of the Twitterati. What Michael did was take …
Here’s a quick post sharing a printable reference for establishing clean, clear, and appropriate KPIs for a project. This was something that Matt Coen, one of my peers at Resource Interactive, and I developed in response to some internal requests coming out of a measurement class that we teach both internally and …
Resource Interactive evaluated the Super Bowl ads this year from a digital and social media perspective — how well did the ads integrate with digital channels (web sites, social media, mobile, and overall user experience) before and during the game. I got tapped to pull some hard data. It was …