Note: There’s a lot of gushing I could do about how great it was to meet a lot of people in person whom I’d only known via Twitter prior, to see people I’ve met before, and to meet new people…but I’ll save some of that for a later post. This is …
Displaying All Posts Published in March 2011
Update: I misstated @johnlovett’s follower count in the initial post. This was a fatigue-driven user error on my end — not bad data coming from either tool employed in this analysis and has been corrected! Picking up on Michele Hinojosa’s quick analysis of tweets from the first day of the …
In one of the more consistently popular posts I’ve written, I went into detail about how to set up charts that would update based on a value selected from a couple of dropdown menus – specifically geared towards a dropdown menu that allows the selection of a date such that …
In yesterday’s post, I laid out a framework of measurement tools for social media measurement and analysis. This post goes a little deeper into how I see the relationship between the two twitter tools I listed there: Twitalyzer and TweetReach. Let’s say you’re Chipotle. You’re not nearly as awesome as Freebirds, …
Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key performance indicators (KPIs). The metrics that are actually available are irrelevant when it comes to establishing clear objectives, but they …
[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I recapped and posted the content from Bryan Cristina’s 10-minute presentation and discussion of campaign measurement planning at February’s Columbus …