I wrote the draft of this post back in August, but I never published it. With the upcoming #ACCELERATE event in San Francisco, and with what I hope is a Super Accelerate presentation by Michael Healy that will cover this topic (see his most recent blog post), it seemed like …
Displaying All Posts Published in October 2011
Facebook released its latest version of Facebook Insights last week, and that’s kicked off a slew of chatter and posts about the newly available metrics. Count this as another one of those. It’s partly an effort to visually represent the new metrics (which highlights some of the subtleties that are …
I’ve had a couple of situations in the past few weeks where I’ve found myself explaining how QR codes work and what can/cannot be tracked under what situations. To whit, this post focuses on tracking considerations — not the what and why of QR codes themselves. This is an “…on …
We blew past our previous attendance record at the latest Columbus Web Analytics Wednesday, and the speaker did not disappoint! We were fortunate to have Eric Peterson in town and extremely lucky to have Foresee as our sponsor — covering the food and drink for a larger-than-initially-predicted turnout, as well as …
I’m starting to think that page overlays are the new page-level clickstream — they’re what well-meaning-but-inexperienced business users see in their minds’ eyes as a quick and clear path to deep insights when, generally, they are not. I’ve had a couple of clients over the last year ask for overlays …