On Friday, November 19, 2011, the good folk over at Web Analytics Demystified experimented with a new format for a digital analytics conference, dubbed #ACCELERATE. The key features of the event: It was entirely free to attendees (it was sponsored by Tealeaf, OpinionLab, and Ensighten) It lasted a single day It had two distinct presentation …
Displaying All Posts Published in November 2011
I had a ball at the inaugural #ACCELERATE event last Friday, created and hosted by Web Analytics Demystified and sponsored by OpinionLab, Tealeaf, and Ensighten. I was lucky enough to snag one of the Super #ACCELERATE sessions — 12 presenters, 5 minutes each — that closed out the day. The …
Working for an agency that does exclusively digital marketing work, with a heavy emphasis on emerging channels such as mobile and social media, I’m constantly trying to figure out the best way to measure the effectiveness of the work we do in a way that is sufficiently meaningful that we …