Thanks in large part to co-worker and Web PieRat Jill Kocher, I’m now writing a monthly article for Practical eCommerce, a site dedicated to providing small and medium-sized businesses with advice and tips for maximizing the value of their eCommerce presences. I kicked off my relationship there with one of those …
Displaying All Posts Published in May 2012
Put this post in the “very tactical” bucket, covering some things I’ve found myself explaining off and on over the years. Just last week, I wound up digging into an “oops” on some client work that was partially triggered by someone’s limited understanding of how URLs work., and, as I …
When I describe to someone how and where analytics delivers value, I break it down into four different areas. They’re each distinct, but they are also interrelated. A Venn diagram isn’t the perfect representation, but it’s as close as I can get: Earlier this year, I wrote about the three-legged stool of …
I’ve become enamored with the “10 tips” format for organizing information (thank you, ACCELERATE), and I’ve had a couple of recent situations where people I know have asked for my advice on getting rolling with or successfully sustaining Web Analytics Wednesdays. A couple of years ago, someone actually tried to get …