“We’re going to use a ‘test and learn’ approach” has become as common a buzzphrase as, “We’re going to be data-driven,” and “We’re going to derive actionable insights.” I’m not a fan of buzzphrases. Buzzphrases tend to originate as statements of an aspirational goal that then quickly morph to be …
Displaying All Posts Published in July 2012
The recent media coverage of Orbitz’s OS-based content targeting was intriguing, if not surprising. The Wall Street Journal broke the story about how Mac users were presented with higher priced hotel options than PC users on Orbitz’s site. This was NOT, mind you, a case of any actual difference in prices, …
Tables in Microsoft Excel are one of those features that you can be totally unaware of and get along without just fine. But, once you stumble across them, you wonder where they’ve been all of your R1C1 life! In a nutshell, they take some of the niftier aspects of named …