Web Site Performance Measurement — When “Performance” Means Just That
By Tim Wilson on in Metrics, Web Analytics with No Comments
It’s funny. Sometimes, we get so focused on the design and content aspects of how a web site performs that we forget about one of the more fundamental aspects of the site: how long it takes to load. That’s a fundamental aspect, but there are a lot of different aspects of “site loading” — both what affects it and how to measure and monitor it.
My most recent article on Practical eCommerce provides an overview of some of the main drivers of site performance, as well as the multiple (complementary) approaches for measuring and monitoring.