I’ve developed a pretty serious crush on Optimizely as an A/B and multivariate testing platform — it’s hard to beat the ease-of-deployment and ease-of-use. Just like any platform — web analytics, tag management, voice of the customer, testing, or otherwise — that is implemented with “just one line of Javascript,” …
Displaying All Posts Published in October 2012
I joined a new company, Clearhead, at the beginning of September, and it’s been a fun-tiring-exciting ride thus far (unfortunately, it hasn’t been a particularly prolific one with respect to this site!). One of the core tenets of the company – something that we are all passionate about because we have …
I had a great time in Boston last week at eMetrics. The unintentional theme, according to my own general perception and the group messaging backchannel that I was on, was that tag management SOLVES ALL!!!. My session…had nothing to do with tag management, but it seemed worth sharing nonetheless: “The …