I’ve written several posts with different reflections on my Adobe Summit 2013 experience. You can see a list of all of them by going to my Adobe Summit tag. This was my first Summit. I’ve wanted to attend for years, but the stars never quite managed to align to get me …
Displaying All Posts Filed under the "Social Media" Category
Every year, it seems, I hit a point where every analyst I know is dropping the question, “Are you going to Summit?” (“Summit” of course, is industry shorthand for Adobe Digital Marketing Summit.) For years, my shoulders have sagged each time the question is asked as I’ve responded, “Not this year.” But…this …
I had a great time in Boston last week at eMetrics. The unintentional theme, according to my own general perception and the group messaging backchannel that I was on, was that tag management SOLVES ALL!!!. My session…had nothing to do with tag management, but it seemed worth sharing nonetheless: “The …
The recent media coverage of Orbitz’s OS-based content targeting was intriguing, if not surprising. The Wall Street Journal broke the story about how Mac users were presented with higher priced hotel options than PC users on Orbitz’s site. This was NOT, mind you, a case of any actual difference in prices, …
I’m now writing a monthly piece for Practical eCommerce, and the experience has been refreshing. At ACCELERATE in Chicago earlier this year, April Wilson‘s winning Super ACCELERATE session focused on digital analytics for smaller companies. Her point was that a lot of the online conversation about “#measure” (or “#msure”) focuses …
Last week, I found my dander elevated as I read Harnessing the Power of Social Media with Mark Schaefer. Schaefer knows his stuff when it comes to “influence,” and he recognizes that it is a messy, nuanced, multi-faceted topic — so much to the point that he wrote a book on …