Displaying All Posts Filed under the "Facebook Insights" Category


I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …

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We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing in general). With almost 50 attendees, we were, as best as I can tell, tied with the largest turnout we’ve …

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Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key performance indicators (KPIs). The metrics that are actually available are irrelevant when it comes to establishing clear objectives, but they …

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