I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived on bookshelves at almost exactly the same time, I’ve also been working on putting some of Lovett’s ideas into action. …
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Quite unintentionally, I stirred up a lengthy discussion last week with a blog post where I claimed that web analytics platforms were fundamentally broken. In hindsight, the title of the post was a bit flame-y (not by design — I dashed off a new title at the last minute after …
TweetReach has started up a new interview series on their blog called TakeFive with TweetReach. The goal of the series is to “provide insight and commentary from notable members of the social media analytics and measurement community, with the goal of facilitating an ongoing conversation around all things measurement.” I’m …
Did you come to this post via a #measure link on Twitter? If so, then fair warning: your arrival probably has more opportunity to benefit me than it does to benefit you – I’d love to get some tips in the comments section that help me evolve my own process! …
Note: There’s a lot of gushing I could do about how great it was to meet a lot of people in person whom I’d only known via Twitter prior, to see people I’ve met before, and to meet new people…but I’ll save some of that for a later post. This is …
Update: I misstated @johnlovett’s follower count in the initial post. This was a fatigue-driven user error on my end — not bad data coming from either tool employed in this analysis and has been corrected! Picking up on Michele Hinojosa’s quick analysis of tweets from the first day of the …