I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to …
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Thus were the words that subtitled Bryan Cristina’s presentation (PPT) on campaign tracking at the December Web Analytics Wednesday in Columbus last Wednesday, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect at BJ’s Restaurant in Powell. When it comes to screwing things up, we certainly had our opportunities: Originally, we had planned on …
We had a great Columbus Web Analytics Wednesday last night at The Spaghetti Warehouse, sponsored by CoreMetrics, Web Analytics Demystified, and SiteSpect. As usual, we held it on a Tuesday, and we went double-rebellious by somewhat inadvertently scheduling it to conflict with eMetrics (which lost us Jonghee and Judy) and with a local …