I was working with a client last week who was looking to update their lead scoring. This wasn’t any fancy-schmancy multidimensional lead scoring — it was plain ol’ pick-a-few-fields-and-assign-’em-some-values lead scoring. Which is a great place to start. In this case, the company was in the process of streamlining their …
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One of the areas that I’ve spent a lot of time focusing over the past six months is lead scoring. Specifically, multidimensional lead scoring. I’ve written about it here before, and my white paper is still available on the Bulldog Solutions web site. We shot a 10-minute video white paper …