Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His tweet came on the heels of the latest Beyond Web Analytics podcast (Episode 48), in which hosts Rudi Shumpert …
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[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I recapped and posted the content from Bryan Cristina’s 10-minute presentation and discussion of campaign measurement planning at February’s Columbus …
Columbus Web Analytics Wednesday was last week — sponsored by Omniture, an Adobe company, and the topic wound up being “Facebook Measurement” (deck at the end of this post). For some reason, Monish Datta cropped up — prominently — in half of the pictures I took while floating around the …
We had a fantastic Web Analytics Wednesday last week in Columbus, sponsored by (Adobe) Omniture, with just under 50 attendees! Darren “DJ” Johnson was the presenter, and he spoke about web site optimization (kicking off with a riff of how “optimization” is an over-used word!). I, unfortunately, forgot my “good” camera, …
I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to …
Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, on what tools are being used, on how the site being analyzed is built, on the company’s requirements/expectations for analytics, …