Resource Interactive evaluated the Super Bowl ads this year from a digital and social media perspective — how well did the ads integrate with digital channels (web sites, social media, mobile, and overall user experience) before and during the game. I got tapped to pull some hard data. It was …
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Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online marketing measurement. The conference, which was relatively small (less than 100 attendees) had a top-notch line-up, with presenters and panelists …
August was a little crazy for me: I changed jobs — left Nationwide to become Director, Measurement and Analytics at Resource Interactive — which is 1000% the “right” move, but meant for a hectic/stressful month Back-to-school time, which was more than just getting our kids ready — my wife ran …