Last week, I found my dander elevated as I read Harnessing the Power of Social Media with Mark Schaefer. Schaefer knows his stuff when it comes to “influence,” and he recognizes that it is a messy, nuanced, multi-faceted topic — so much to the point that he wrote a book on …
Displaying All Posts Tagged as "return-on-influence"
I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree with me in principle, but don’t really think it’s worth the effort to raise a stink. Regardless, I’m not quite …
I realized that my Data Posts from Non-Data Blogs Yahoo! pipe wasn’t working correctly, and when I fixed it, a recent post from Debbie Weil at BlogWrite for CEOs popped up: More on the ROI of Social Media: Return on Influence. Ordinarily, I’m a big fan of Weil’s thoughts, but …