Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His tweet came on the heels of the latest Beyond Web Analytics podcast (Episode 48), in which hosts Rudi Shumpert …
Displaying All Posts Tagged as "sitecatalyst"
This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Google Analytics and are trying to wrap your head around Adobe Omniture (Adobiture) Sitecatalyst “events,” read on! This is …
This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Adobe Omniture (Adobiture) Sitecatalyst and are trying to wrap your head around Google Analytics “events,” read on! This is the post for …
[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I recapped and posted the content from Bryan Cristina’s 10-minute presentation and discussion of campaign measurement planning at February’s Columbus …
I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs and interactive elements on Facebook pages. But, as I started thinking through that content, I realized that I needed to …