I’ve become enamored with the “10 tips” format for organizing information (thank you, ACCELERATE), and I’ve had a couple of recent situations where people I know have asked for my advice on getting rolling with or successfully sustaining Web Analytics Wednesdays. A couple of years ago, someone actually tried to get …
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We blew past our previous attendance record at the latest Columbus Web Analytics Wednesday, and the speaker did not disappoint! We were fortunate to have Eric Peterson in town and extremely lucky to have Foresee as our sponsor — covering the food and drink for a larger-than-initially-predicted turnout, as well as …
We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing in general). With almost 50 attendees, we were, as best as I can tell, tied with the largest turnout we’ve …
[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I recapped and posted the content from Bryan Cristina’s 10-minute presentation and discussion of campaign measurement planning at February’s Columbus …
We tried a new format at last week’s Columbus Web Analytics Wednesday, in that we had three completely unrelated presentations, and we kept the entire presentation period to right at a half hour. Mathematically, that gave us 10 minutes per presentation, and we split the time between formal presenting and …
We jumped a little afield of web analytics at this month’s Columbus Web Analytics Wednesday: Why Marketing to Hispanics Using Social Media works. The event was hosted and sponsored by Social Media Spanish, and it was chock full of good information. Natasha Pongonis and Eric Diaz presented a host of statistics …